Coconut water is one of the fastest-growing beverage categories in the United States and United Kingdom, with consumers and health experts alike recognizing its natural hydrating qualities, great taste and exceptional nutritional benefits.
At Pulse Beverage Corporation, we are well aware of the sentiment behind “You are what you eat.” Increasingly, beverage consumers also are recognizing “You are what you drink.” With a growing awareness on individual health, most of us are thinking twice about what we put in our bodies, and that has become big business. With a mass appeal to ethical and health conscious consumers and those leading active lifestyles, some are predicting that sales of coconut water could eventually overtake sales of orange juice, as already has happened in Brazil!
COCONUT WATER – ALSO KNOWN AS THE ‘FLUID OF LIFE’
Low in calories, naturally cholesterol and fat free, more potassium than four bananas and super hydrating, coconut water has also been dubbed, “Mother Nature’s Sports Drink.” Not to be confused with high-fat coconut milk, coconut water is a clear liquid in the fruit’s center, which is tapped from young, green coconuts.
Coconut water contains several anti-oxidants, ocean trace minerals, as well as essential minerals such as potassium, chlorides, calcium and magnesium that serve as electrolytes.
Coconut water is anti-viral, anti-fungal and anti-bacterial. Coconut water hydrates the body better than ordinary drinking water.
Coconut water is an excellent, natural energy drink. It also has less sugar and sodium content than most sports drinks. While packing more potassium, calcium and chloride, coconut water is a better choice to hydrate, replenish and boost the body’s energy levels after strenuous activity or workouts.
Coconut water is a natural electrolyte and isotonic beverage, which helps increase the body’s metabolism.
Coconut water promotes health, since it is rich in potassium and helps reduce the risk of hypertension and strokes. According to researchers, individuals with high blood pressure usually have low potassium levels.
Research has shown that coconut water will help to detoxify the body, which may also encourage weight loss. Drinking coconut water on a regular basis can help reduce blood sugar levels.
Coconut water has a high concentration of fiber, which aids in the prevention of indigestion and reduces the occurrence of acid reflux.
Since coconut water is isotonic to human plasma, it can be used in extreme emergencies to quickly rehydrate the human body if administered intravenously. It is not uncommon for coconut water to be used in poorer, third-world countries to save lives, where human plasma is not readily available.