Pulse’s products are formulated to address the unmet needs of the rapidly growing healthy lifestyle market... 
Globally it is estimated that more than $300 billion of non-alcoholic beverages are sold annually .. Powerful trends towards functional beverages are driving changes that, until now, have been largely unmet by the beverage industry. “Functional" is a term that depicts a food product that provides health and nutritional benefits, including the prevention and treatment of disease. Many of the Pulse® products were scientifically researched and formulated with a major healthcare corporation.
From the kitchen cabinet instead of the medicine cabinet, Pulse targets the healthy functional beverage segment with a potential market of over $1 billion in annual sales. 
PULSE® was originally developed under license for a Major Healthcare Corporation. PULSE® is the only functional beverage developed by a major healthcare company.
