Pulse’s products are formulated to address the unmet needs of the rapidly growing healthy lifestyle market... 
Globally it is estimated that more than $300 billion of non-alcoholic beverages are sold annually .. Powerful trends towards functional beverages are driving changes that, until now, have been largely unmet by the beverage industry. Our Market
Our line of functional beverages address key nutritional needs of people of all ages but specifically for people 30+ who want to feel 30+ for the rest of their lives.The targeted demographics for Pulse products includethe influential "baby boomers" market due to that segments desire to maintain health and youthfulness, while aging and starting to experience chronic health conditions. The Pulse brand mission and concept is supported by a growing consumer link between nutrition and wellness and the ever growing need for convenient solutions. This fact ensures that the product lines do not just attract the huge "baby boomer" category but includes all consumers who want health conscious beverages. Pulse’s goal is to create a new product category that is focused on providing true and meaningful health and wellness benefits in a convenient, enjoyable and good tasting format.
From the kitchen cabinet instead of the medicine cabinet, Pulse targets the healthy functional beverage segment with a potential market of over $1 billion in annual sales. 
PULSE® was originally developed under license for a Major Healthcare Corporation. PULSE® is the only functional beverage developed by a major healthcare company.