Pulse’s products are formulated to address the unmet needs of the rapidly growing healthy lifestyle market... 
Globally it is estimated that more than $300 billion of non-alcoholic beverages are sold annually .. Powerful trends towards functional beverages are driving changes that, until now, have been largely unmet by the beverage industry. Maturing Markets and Globalization
According to just-drinks.com, a respected source of industry information, demand for non-carbonated drinks is growing around the world. Sales are projected to top $49 billion by 2014, fueled largely by rising demand on the Asian continent and Eastern Europe. These increases will be off-set by a downturn in sales in Germany, England, Japan and the US, which experts insist are reaching saturation. Assuming these predictions come true the industry can expect to see further consolidation and increased “cannibalization”. Sales of carbonated beverages, for their part, are expected to slip further as concerns about health gain globally. To counteract this trend major suppliers of such beverages are re-engineering their products, reducing their caloric content and adding selected vitamins and minerals to retain the favor of consumers.
From the kitchen cabinet instead of the medicine cabinet, Pulse targets the healthy functional beverage segment with a potential market of over $1 billion in annual sales. 
PULSE® was originally developed under license for a Major Healthcare Corporation. PULSE® is the only functional beverage developed by a major healthcare company.