Pulse’s products are formulated to address the unmet needs of the rapidly growing healthy lifestyle market... 
Globally it is estimated that more than $300 billion of non-alcoholic beverages are sold annually .. Powerful trends towards functional beverages are driving changes that, until now, have been largely unmet by the beverage industry. 
Investment Highlights
PULSE®… "may be the only refreshment beverage developed that actually has sufficient dosages of active functional ingredients to promote health…"
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PULSE® was originally developed by a major healthcare company
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The Pulse® 'functional' beverage products were scientifically researched and formulated by a major healthcare company and licensed to Pulse.
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Pulse owns the right to use the following Side Panel Statement for PULSE formulations for heart health, men's health and women's health: “Formulation developed under license from Baxter Healthcare Corporation”.
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This right is in perpetuity and does not require any royalty payments.
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The PULSE BRANDS may be the only refreshment beverage developed that actually have sufficient dosages of functional ingredients to actually promote health.
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Pulse’s product mix is calculated to exploit niches that are either unoccupied or have yet to attract significant attention.
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Currently, Japan is the largest consumer of vitamin enriched drinks, with 2009 sales of $8.9 billion. However, the growing popularity of the category in the United States has caused some experts to predict it will overtake Japan in 2014. Pulse goes beyond vitamin enhancement by using 100% natural ingredients and nutritional additives.
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The United States has more than 2,600 beverage companies and 500 bottlers of beverage products. Collectively they account for more than $105 billion in annual sales. It is estimated that globally, more than $300 billion worth of non-alcoholic beverages are sold annually.
From the kitchen cabinet instead of the medicine cabinet, Pulse targets the healthy functional beverage segment with a potential market of over $1 billion in annual sales. 
PULSE® was originally developed under license for a Major Healthcare Corporation. PULSE® is the only functional beverage developed by a major healthcare company.