Pulse’s products are formulated to address the unmet needs of the rapidly growing healthy lifestyle market... 
Globally it is estimated that more than $300 billion of non-alcoholic beverages are sold annually .. Powerful trends towards functional beverages are driving changes that, until now, have been largely unmet by the beverage industry. “Pulse’s mission is to be one of the market leaders in the development and marketing of nutritional beverage products that: (i) provide real health benefits to a significant segment of the population (ii) are endorsed by clinicians through the utilization of nutritional ingredients with clinically demonstrated benefits for targeted areas of health and wellness and (iii) are convenient, simple and appealing to the consumers.”
From the kitchen cabinet instead of the medicine cabinet, Pulse targets the healthy functional beverage segment with a potential market of over $1 billion in annual sales. 
PULSE® was originally developed under license for a Major Healthcare Corporation. PULSE® is the only functional beverage developed by a major healthcare company.
